/// Hello there

I'm Riccardo Parenti

a Product Designer based in Tokyo.

I have more than 12+ years of experience in designing digital products in fast-paced agile teams. I had the chance to work with consulting agencies, startups as well as big corporations.

I've worked with many Japanese companies, helping them kickstart their products in the international markets.
I've also helped global corporations to establish themselves competitively in the APAC market.

I'm confident to work with any global team or with a whole Japanese-speaking development team.

I like to advocate Lean UX, Agile Development, and Design Thinking as primary methods of work.

I'm love running workshops that include both stakeholders and engineers teams to build innovative
customer-centered solutions.


Product Design Lead

UX Design Consultant

Sr. Product Designer

Creative Lead 

Visual Designer 

Writing on Medium



Fundbook: The M&A platform

Fundbook is a next-generation M&A matching service that revolutionizes the current M&A market.

Fundbook helps investors to find the best deals, and company owners find successors with matching corporate philosophy.
My work with them started in 2017 when the company bootstrapped a digital platform to improve the matching process between Buyers and Sellers. 

Fundbook App Landing Page


The Gear Shed review

My passion for the outdoor brought me to build this portal site to support the community of enthusiasts about Japanese outdoor gears. 
I try to deliver new content, review, and trip reports every month with the website and the Instagram page. 
The end goal is to share knowledge about Japanese nature and help micro-brand and Japanese outdoor ateliers to get internationally appreciated.



Panasonic Link Ray: Commuting App

Through Linkray, a Panasonic patented, advanced content delivery service that reads IDs sent from LED transmitters (such Displays, spotlights, or signboards), people transiting in Haneda Airport can access various digital contents on their smartphones, right at the arrival lobby. With the support of my team, I did User Research inside Haneda Airport and iterated with the Panasonic team to prototype a viable digital solution to deliver commuting information at Haneda Airport's arrivals. 

Portfolio on request


Laika: A collaboration tool for agile teams

I joined Goodpatch to work in their Product Division with a field research assignment in the startup ecosystem to build a pm tool that could ease the management pains of development teams in Tokyo. 

After several iterations, Laika was born, a pm tool to inspire agile development and support the feature prioritization process.

Portfolio on request


Sensy: Rebranding a AI startup

Sensy provides the personal AI platform "SENSY".
They transitioned from a mono-product type of startup to a multi-product platform; their problem was to maintain the consistency of their old brand image with the new direction their business is going.
From the result of the Branding Design Sprint, we were able to redefine the overall brand image with a look&feel consistent with their perspective.



Tokyo, Mitaka
Email: hello@riccardoparenti.com
Linkedin: @parentiriccardo

© Riccardo Parenti 2021