I have 12+ years of experience designing digital products.
I worked with brands, agencies, startups and big corporations in Japan and Europe.
I worked with several Japanese companies, helped them kickstart their product in the international market.
I'm confident to work with global teams working on localization products or Japanese speaking teams.
My favorite working tools are Lean UX, Agile Development, and Design Thinking. I can help to establish those methods in the team mindset, bringing the stakeholders and the team on the same page, to create customer-centric solutions.
Fundbook, Panasonic, Haneda Airport, Keikyu Line Tokyo, Tokyo Olympics & Paralympics 2020, Goodpatch Tokyo, University of Tsukuba, University of Yamanashi, Hitachi, Rakuten, Shu Uemura, Nike Japan, Fiat, Jeep, Ogilvy, IMJ, Dentsu, TBWA Hakuhodo, Collect Point, Procter&Gamble
Product Design, Interaction Design
Fundbook: M&A platform
Fundbook is a next-generation M&A matching service that revolutionizes the current Japanese M&A market.
I have kickstarted the matching platform from 0 to 1. Led a team of five designers and developers through product discovery iterations. Translated the company's long-term vision and strategy into actionable user stories and features.
Product Design and Service Design
Panasonic Airport Commuting
Through Linkray, a Panasonic patented, advanced content delivery service that reads IDs sent from LED transmitters (such Displays, spotlights, or signboards), people transiting in Haneda Airport can access various digital contents on their smartphones, right at the arrival lobby.
With the support of my team, I did User Research inside Haneda Airport and iterated with the Panasonic team to prototype a viable digital solution to deliver commuting information at Haneda Airport's arrivals.
Product Design, UX Research
Laika: PM tool
Laika is a collaboration tool that helps agile teams to boost their development process.
I joined Goodpatch as Product Designer, I worked closely with the PO and the development team through the overall development phases of several collaboration tools, targeting Japanese design teams.
Branding, Visual Design
Sensy AI: rebranding
Sensy provides the personal AI platform "SENSY".
The company transitioned from a single product startup to a multi-product platform; their problem was to maintain the consistency between brand image and the new business direction.
Through few Branding Design Sprint, we redefined the overall brand image with a new look&feel.
Branding, Visual Design
The Gear Shed Review
My passion for the outdoor pushed me to build this portal site as informational hub for the community of enthusiasts about Japanese outdoor gears.
The end goal is to share knowledge about Japanese nature and help micro-brand and Japanese outdoor ateliers to get internationally appreciated.
© Riccardo Parenti 2021